BYTE TO BITE

Social Good Campaign

AAF Silver ADDY Award for Digital Creative Technology

This collaboration is inspired by the idea that coders often deal with digital cookies. With every cookie purchase during National Coding Week, Crumbl will donate 35% of their profits to Girls Who Code, mirroring the percentage of women in STEM. Each Crumbl store will have an in-person arcade where you can win a voucher for the week's mystery cookie. The color palette is a mixture of Crumbl and Girls Who Code's brand identities. The use of a character creates an appeal for younger audiences and gamifies the complexity of coding and STEM to children in a fun and "easily digestible" way.

Tools: Adobe Photoshop, Illustrator, After Effects

Scope: Advertising, Illustration, Graphic Design, Photography

Social Media Ads

Out of Home

Poster Triptych

Street Billboard

Wallscape

Ambient

In-Store Arcade Game

Merchandise

Vinyl Stickers

Collectible Pins

Apparel & Packaging