OLIPOP - TRUST YOUR GUT

Emerging Media Campaign

This Emerging Media Campaign is based on the fact that probiotic and prebiotic sodas are known for their gut-healthy benefits. What other way to "trust your gut" than with a casino! This pop-up would advertise a new line of mocktail-inspired prebiotic beverages. The colors chosen match the original Olipop branding, where the red/pink and greens match the suits of the playing cards. The art style is has a mesh/felt-like style in an attempt to match th texture of the casino tables.  

Tools: Adobe Illustrator, After Effects, Photoshop,  

Scope: Advertising, Motion Graphics