Starting as a package design, MiniPiñis has turned into a full brand campaign, including a one-page website prototype and a 360 advertising campaign inspired by the colorful party-themed candy. The bright colors, playful type, and piñata characters promote the idea of a whimsical party inspired by the candy’s tropical flavors. The main brand colors take one main color from each box design to create a sense of cohesion.
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